Adam D. Hirsch

Adam is an award-winning storyteller, strategist, and executive producer with more than 25 years of experience across advertising, branded content, television, social media, and live production. He currently oversees advertising and content production for North America at Diageo, leading the development and execution of creative work across its portfolio of brands.

Throughout his career, Adam has produced, written, and developed content for major global brands and media networks, including Microsoft, Mastercard, Converse, NBC, and Discovery. Before joining Diageo, he served as Head of Content at Craft Worldwide, where he built the company’s live-action film and photography production studio from the ground up.

Adam began his career in non-fiction television as a development and production executive. He served as showrunner for MTV International’s first two original series and later helped launch Peacock Productions, NBC’s first unscripted production studio. As Creative Director, he created, developed, wrote, and produced series, specials, and live-event programming for more than 30 broadcast and cable networks.