Alejandro Calero
Chief Innovation Officer, ONU / UN WOMEN
Social Media
Introduction
Alejandro Calero graduated in advertising and marketing at FADP - Colombia. He was the Executive Creative Director at MULLEN LOWE, McCANN, and SANCHO BBDO, and is currently a consultant in Innovation and Communications for the United Nations UN Women. He has led multidisciplinary processes and teams for brands such as Coca Cola, Alpina (Alpinito, Boggy, Alpin) Renault, Unilever (Rexona), Tigo, Avianca, Bayer (Alka Seltzer, Aspirin 100, Apronax, Tabcin) Mercedes-Benz, Sony, Pernod Ricard (Chivas Regal - Absolut Vodka), Movistar, United Nations (UNHCR, UN Women, UN verification mission), AV Villas and Mercado Libre. He has obtained mentions and awards at festivals such as El Ojo de Iberoamérica, New York Festival, FIAP, LUX, Cannes Lions, EFFIE Colombia, and EFFIE LATAM, where it has been the main protagonist in the appointments of Sancho BBDO as the most effective agency in the world for 5 years.