Alessandro Beda
Marketing Director and International Retail & FMCG Executive, Delikatesy Centrum
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Introduction
Alessandro Beda specializes in International Retail, FMCG, a digital transformation expert, a multidisciplinary designer and accomplished marketing director at Delikatesy Centrum with over two decades of expertise. He is also a Data Science Specialist who employs human-centered design as a primary approach for driving business transformation and fostering innovation. Before his tenure at PwC, he held the position of Chief Design Officer at Vershold Group, a Chinese integrated supply chain company operating in 13 countries. In this role, he led a team responsible for product development, branding, packaging, and in-store communication. In his role as Executive Creative Director/Managing Partner at Duda Polska, Beda oversees all aspects related to Jerónimo Martins (Pingo Doce and Biedronka), including omnichannel strategy, customer experience, and communication. Prior to this, he gained experience working at agencies such as FCB, McCann, and Newcomm Bates.