Alessandro Sciortino
Chief Creative Officer, Traditional and Digital Advertising Expert, McCann Worldgroup
Social Media
Introduction
Alessandro Sciortino is the Chief Creative Officer of McCann Worldgroup with an international experience of 20 years in traditional and digital advertising. Sciortino has had the privilege to create campaigns for renowned clients like MasterCard, Honda, Opel, Alitalia, FAO, Poste, and more. With a Master's Degree in Economics, Alessandro began as a copywriter and later rose to prominence as a global campaign leader, specializing in automotive, financial, and corporate communication. He has garnered over 30 prestigious awards on a global scale for his exceptional work. Additionally, he shares his extensive knowledge and expertise by serving as an instructor in the fields of advertising and copywriting. Furthermore, he holds an esteemed position as a member of the Scientific Committee at the University of Tor Vergata, contributing to academic advancements and research in his field.