Alex Sapiz

Alex Sapiz is Senior Vice President of Corporate Marketing at Cisco, where she leads initiatives designed to strengthen brand preference and loyalty through transformative experiences, creative storytelling, and strategic marketing. Her approach combines creative vision with analytical precision to develop global campaigns and experiences that deliver measurable business outcomes.

With extensive leadership experience across media, technology, and experiential marketing agencies, Alex brings a comprehensive understanding of how brands connect with audiences through meaningful engagement. Her career includes leading major global event programs, with an emphasis on innovation, operational excellence, and the relationship between audience experiences and business objectives.

Alex was inducted into Event Marketer's Experiential Marketing Hall of Fame in recognition of her contributions to the industry. She also serves on the MGM Resorts International Advisory Board, bringing additional expertise in customer engagement and the evolution of live experiences.

Originally from Brazil and fluent in four languages, Alex brings an international perspective to creative evaluation. She values experiences that connect bold ideas with strategic execution, foster genuine human connections, and demonstrate meaningful brand impact.