Alice Jasmine Crippa

Alice Crippa is a true believer in the power of creativity to build a better future where we can all live in a more equal and nourishing society. With 10+ years of experience built working on the toughest clients’ challenges, she has a passion for complex projects inspiring deep industry shifts and the creation of new ways of working.

After winning awards at Leo Burnett Milan and FCB Chicago, she’s now one of the Creative Futurists at Zeus Jones (a B Corp!) actively partnering with audacious US companies focused on building today the best possible tomorrow, not just for themselves but for everyone.

As a passionate advocate of innovation as creative and economic multiplier, she dedicates a lot of time to study and champion the efforts previously made by her colleagues. She believes that striving to elevate standards of the creative industry is the first step to enable a more transformative role for ideas in our future.

As lecturing professor at Polytechnic University of Milan, she studies alternative brainstorming methods that help non-creatively-trained experts to be active, transformational forces in future-making.

An immigrant and firm advocate of the value of non-native talents, she is passionate about helping her fellow jurors appreciate cultural nuances and subtle insights that might provide even more context on the hidden potential of a good idea.

Alice Crippa is a relentless champion of timely human insights, value-building innovation, and culture-shifting executions.