Alice Li

Director, Cultural Strategy and Innovation, sparks and honey (Omnicom Group)

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Introduction


Alice Li is the Director of Cultural Strategy and Innovation at sparks & honey (Omnicom Group), a consultancy that uses tech-driven cultural intelligence to help organizations understand and stay ahead of global shifts.

Li is the trusted authority on future frameworks and spearheads the majority of future projects at sparks & honey. As a quantitative futurist with a proven track record in foresight and innovation strategy, Li has advised numerous Fortune 100 C-suite executives, aiding in their decision-making endeavors.

Beyond her role in management consulting, she holds a distinguished position as a judge for international design awards. Her goal is to provide the design community with a rich array of cultural perspectives, empowering the next generation to make informed, forward-thinking design decisions. This, in turn, prepares them to be responsible and thoughtful contributors to society, making impactful contributions to the world.