ANADEGE DOS SANTOS FREITAS
Director Content and Partnerhips, Twitch
Social Media
Introduction
Anadege Freitas is a senior executive with more than 15 years of experience across gaming, entertainment, digital media, and technology. Most recently, she served as Director of Content & Partnerships at Amazon/Twitch, leading initiatives in creator growth, audience engagement, monetisation, and strategic partnerships.
She previously held leadership roles at Activision Blizzard, Nintendo, and Wizards of the Coast, where she drove go-to-market strategy, business development, marketing, and commercial growth across Latin America. As a NYX Awards juror, she brings deep expertise in gaming, digital content, the creator economy, and innovation, with a strong focus on recognising creativity, excellence, and measurable impact.