Andreana Walton

Andreana Walton is National Marketing Director – Broadcast & Digital at Paramount Australia & New Zealand, bringing more than 20 years of experience across media, entertainment and marketing.

Her career spans television, digital, publishing and integrated communications, with extensive experience in audience strategy, brand marketing, social media, partnerships, experiential activations and multi-platform campaigns. At Paramount, she leads marketing initiatives across broadcast and digital, connecting major entertainment brands with audiences through integrated, audience-led strategies.

Walton has led campaigns for some of Network 10’s most recognized entertainment properties, including MasterChef Australia, Big Brother, The Traitors Australia and I’m A Celebrity… Get Me Out Of Here!, combining creative, media and audience insight to drive engagement across multiple platforms.