Andrew Smith

Andrew Smith, with more than three decades of experience in the packaging industry, serves as both the founder and managing director of B Smith Packaging, continuing a family tradition that spans three generations.

Smith plays an integral role in conceptualizing and crafting the client's packaging right from the beginning. His collaboration with Superdry dates back to their inception, and he serves a diverse clientele spanning various industries, including premium wines and spirits, jewelry, high street fashion, E-commerce, and luxury goods. With an engineering background, he assesses materials for suitability in different settings, including High Streets, E-Commerce, and wholesale distribution.

He possesses a strong sense of integrity, a keen attention to detail and has played a leading role in the evolution of packaging, particularly in the shift from plastic to paper. His contributions include the development of recycled plastic bottle bags and the 'bags for life' concept.