Aniket Sundriyal is a seasoned data analytics leader with over 13 years of experience where he has developed and implemented customer centric marketing strategies, enterprise level reporting solutions and ML based decision systems across diverse sectors such as E-commerce, Banking and Telecom. Currently, he is part of Amazon, focused on developing analytical and ML solutions for driving customer lifecycle strategy, enhancing product discoverability, improving customer experience and optimizing product profitability. Before Amazon, Aniket has held leadership roles at EXL, Symphony Teleca and Mu Sigma where he developed ML solutions to solve a range of business problems including driving digital and customer experience, P&L forecasting for CCAR , customer retention and marketing campaign management.