Barney Goldberg

Barney has led Hyundai's entire Super Bowl efforts for several years. This included leading multiple teams, selling the work through the Hyundai network and producing all the spots.

He also co-creative-directed the integrated campaign for Hyundai’s partnership with The Walking Dead. The Chop Shop App created enabled fans to customize three Hyundais with over 700 different weapons. The Chop Shop became the #1 car app on iTunes, had over 500K downloads, and won numerous industry awards. It also led to a 150% increase in Hyundai.com traffic.

Additionally, Barney also creative-directed the campaign for Hyundai’s sponsorship of the FIFA World Cup. The hashtag, #becausefutbol, enabled Hyundai to be a part of the World Cup conversation. The #becausefutbol campaign netted a 40% increase in Twitter followers for Hyundai and was recognized by Mashable as one of three brands “getting it right” during the Cup. Hyundai finished second only to Adidas for the most popular brand on Twitter. Partnering with Tumblr, we created 170 pieces of art for fans on our 'becausefutbol' page leading to a 300% increase in brand impression and Hyundai’s highest July sales ever.

He also creative-directed Hyundai’s branded partnership with TNT’s Inside The NBA, moving the partnership from product placement to social engagement with Kenny, trending on Twitter the night it aired.

He's judged The 2015 One Show for Branded Entertainment and The New York Festival 2015 for Branded Entertainment, and was also a panelist at the 2014 4As Conference, discussing Branded Content and its future in advertising.

Recent awards include 2 Bronze Pencils for Hyundai's The Walking Dead partnership, as well as: a Silver Effie, 2 Cannes Shortlists and Webby Award for Integrated Mobile Experience.