Barney Goldberg
Executive Creative Director, INNOCEAN USA
Social Media
Introduction
Barney Goldberg is the Executive Creative Director at INNOCEAN USA, where he leads the agency’s creative vision with a focus on innovation, storytelling, and impactful brand experiences that resonate across global audiences. Barney has led Hyundai’s Super Bowl campaigns for several years, overseeing creative development, production, and coordination across multiple teams. He also co-directed Hyundai’s The Walking Dead partnership, creating the Chop Shop app—garnering 500K downloads and a 150% traffic boost to Hyundai.com. Additionally, his FIFA World Cup campaign, #becausefutbol, achieved major social engagement and record sales, while his TNT Inside the NBA collaboration transformed product placement into dynamic, trending social interaction. He has served as a judge forBranded Entertainment categories and was a panelist at the 4As Conference on the future of branded content.