Barry Imber
Co-founder, Insite Design
Social Media
Introduction
Barry Imber is the co-founder of Insite, a design and communication agency based in Ohio. His approach involves delving into the essence and narrative of packaging and branding. Imber examines how the design not only conveys a story but also surmounts physical hurdles related to materials and product containment. He also explores how the packaging enhances the product, creating a holistic and emotionally resonant object greater than its individual components. Ultimately, he assesses the success of the finished product in captivating his own interest and winning over the intended audience to achieve its objectives. His unwavering commitment to exceeding expectations and providing top-notch service is a testament to his dedication. He strives to ensure that his clients share the same level of passion and enthusiasm as he and his team. This shared goal is a driving force behind their work, fostering a strong sense of mutual dedication in their services.