Benjamin is a product design and innovation leader with 20 years of experience across automotive and technology. He has worked as an in-house designer, consultant, and freelancer for international brands, including leadership roles at BMW and Mercedes-Benz in Germany and the United States.
His experience spans digital products, automotive UI/UX, and advanced mobility concepts, with contributions to vehicles including the BMW iX, Mercedes Vision EQ Silver Arrow, and Mercedes Vision One-Eleven. He currently leads UX research and innovation programs at Hyundai Motor Group’s California-based UX Studio.