Benny GuoWang

Benny GuoWang, founder of Benny Design Studio, is a seasoned designer and creative leader with over a decade of experience in brand strategy and product design. Formerly Design Director at AirCourse, Head of Design at BCKID, and Brand Design Director at LKK Innovation Design Group, he has collaborated with leading global brands such as Alibaba, Ant Group, Geely, CATL, Zeekr, and DeRUCCI.

Benny is known for translating brand DNA into distinctive visual identities and crafting innovative, user-centered solutions across industries—from brand ecosystems to product design.

Notable projects include AirCourse, an AI-powered education platform that redefined digital learning, and Wormhole Venture, where he designed a dynamic identity symbolizing global connectivity. For TOOIN MENSCH, he developed a unified visual system and innovative indicator gloves that merge safety with brand storytelling.