Benny GuoWang

Benny GuoWang is a seasoned designer and creative leader with over a decade of experience in brand strategy and product design. His career includes pivotal roles as Design Director of AirCourse, Head of Design at BCKID (Babycare Group), and Brand Design Director at LKK Innovation Design Group. He has collaborated with some of the world’s top brands, including Alibaba, Ant Group, Geely Group, CATL, Zeekr, DeRUCCI, Botanee Group, Wolong Group, and CONBA.

In 2024, Benny founded Benny Design Studio with a mission to help brands cut through the noise and reconnect with their core essence. Through precise strategy and creative expression, he enables brands and products to authentically communicate their identities and drive meaningful business results.

Benny is known for his ability to translate brand DNA into distinctive visual identities and to develop innovative, user-centered solutions. His work spans industries and media, from brand ecosystems to product innovation. Key projects include AirCourse, an AI-powered online education platform that reshaped digital learning experiences, and Wormhole Venture, where he crafted a dynamic identity symbolizing global business connectivity. For TOOIN MENSCH, a cycling brand, he developed a cohesive visual system and pioneered directional indicator gloves that blend safety innovation with brand storytelling.

With a keen understanding of cultural nuance, user experience, and design innovation, Benny continues to drive forward-thinking brand design that empowers brands to express their true identities in today’s evolving marketplace.