Bingyi Liu

Bingyi Liu, a forward-thinking designer at Eli Lilly (via New Era Tech), is dedicated to transforming complexity into engaging, human-centered experiences.

Her career spans impactful work with Aptiv, YouTube, and The Coca-Cola Company, where she delivered solutions that connected with diverse audiences worldwide. At New Era Technology, she leads innovative initiatives for Eli Lilly, drawing on her expertise in research, strategy, and design to guide projects from vision to execution.

Bingyi brings creativity, empathy, and technical expertise together with a deep knowledge of product ecosystems. Beyond design execution, she excels at bridging the gap between business objectives and user expectations, ensuring that every solution is both impactful and sustainable. Her approach combines a strategic mindset with a sensitivity to cultural and social context, allowing her to craft experiences that are not only functional and intuitive but also forward-looking and adaptable in an ever-evolving digital landscape.