Bling Shan

Graphic designer, Toys“R”Us

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Introduction


Lihui Shan (Bling Shan) is a high caliber graphic designer who has established an excellent reputation in the world. With her years of experience in graphic design, her design ranges from brand creativity, product packaging to IP design and visual management.

Shan, as a leader in design innovation, has led Toys"R"Us to design 50+ standout products and make numerous original achievements that have generated over 100+ million CNY in sales. Till present, she has been granted several patents and six certificates of work registration, with 2 more exterior design patents still pending.

Her commercial success is complemented by artistic recognition-Bling hosted three solo exhibitions in 2025 in Asia. Her healing artistic style is highly recognized. Early representatives work, such as the "A Baby's Dream World" and "The Waves And The Gentle Breeze" immediately garnered attention form major domestic and international art exhibitions.