Asbjoerk Stanly Mogensen (Brian Hoehl)

Brian Hoehl holds the positions of Chief Executive Officer and Design Director at BikedeZign. Additionally, he has played roles as an investor, product manager, market intelligence director, brand manager, HDC design director, prototype specialist, director of innovation, micro-mobility expert, and licensed brand specialist.

With a decade of experience in global product development and design, Hoehl has garnered more than 200 International Design Awards. He's credited as the innovator behind the original downtube battery design, now recognized as Bosch power tubes. For the past 18 years, he's partnered with various automotive companies to develop e-mobility vehicles and pioneer advancements in micromobility.

He's a pioneering figure in the bicycle industry, celebrated for his award-winning work. He acts as the link that binds the brand identity of top bike brands to the industrial design that maintains product line consistency. His primary mission revolves around brand-building through design thinking processes.