Chams Abdelhafidh

Chams Abdelhafidh is a Global Creative Director at Meta's Creative X, where he leads consumer creative for Instagram. In his role, he works with internal teams and agency partners to evaluate and shape ideas for one of the world's most influential digital platforms.

Before building his career in advertising and creative leadership, Chams worked with nonprofit organizations, an experience that continues to shape his appreciation for creativity with purpose and real-world impact.

Throughout his career, he has earned multiple industry accolades and served on several international award juries, bringing extensive experience in evaluating creative work across disciplines. As a NYX Awards juror, Chams brings a thoughtful and open-minded perspective, recognizing work that combines original thinking, strong creative execution, cultural relevance, and a meaningful connection with its audience.