Chia-Hui Lien adeptly juggles a trio of roles, serving as Creative Director at Yi Jia Visual Identity Design Co., Ltd, Director of Tung Fang Design University's Design Center, and holding the academic post of Assistant Professor in Arts and Crafts. With over two decades of professional experience, her expertise spans various design disciplines, including brand design, graphic design, packaging design, book design, and exhibition visual design. Her diverse portfolio reflects her ability to tailor design solutions to a multitude of clients, showcasing her versatility as a highly skilled and adaptable creative professional. Through her visionary leadership and expert artistic guidance, she has played a pivotal role in empowering her team to consistently produce cutting-edge and engaging designs. These designs not only stay true to the core identity and objectives of each brand but also have a remarkable ability to resonate with and capture the attention of diverse audiences.