Christopher Ghorayeb

Christopher Ghorayeb is a seasoned creative leader with over 18 years of experience in advertising. He currently serves as Creative Director at TBWA\RAAD, where he leads award-winning campaigns and drives innovative brand storytelling across the region.

He plays a key role in shaping brand positioning and creative direction, collaborating closely with clients to identify strategic opportunities and transform insights into compelling campaign ideas. From initial concept development to final execution, he mentors creative teams, refines pitches, and ensures that every piece of work meets the highest standards of originality, effectiveness, and cultural relevance.

He is a highly experienced creative leader with a strong track record of delivering impactful and strategically driven campaigns across diverse markets. His extensive industry expertise allows him to guide teams with clarity, elevate brand storytelling, and consistently bring innovative ideas to life.