Chuck McBride

Chuck McBride established Cutwater in 2007 and took on the role of a partner in the firm.

As a co-founder of Cutwater, he played a pivotal role in the agency's growth and success. Under his dynamic leadership, Cutwater produced renowned and influential campaigns for various prominent brands. Notable achievements included iconic work for brands like Ray-Ban, Levi Strauss, American Giant, Ariat, Jeep, LensCrafters, and BNP Paribas. His creative vision and strategic insights were instrumental in shaping the agency's ability to deliver impactful and memorable advertising, establishing Cutwater as a noteworthy player in the industry.

McBride exhibited unwavering dedication to ensure that Cutwater remained at the forefront of the industry. His commitment to excellence and innovation led the agency to secure numerous accolades and awards, reflecting his relentless pursuit of creative excellence. Cutwater's consistent recognition through multiple awards stands as a testament to his leadership and his unyielding determination.