Daniel Lobaton

Daniel Lobatón is the Executive Creative Director at Saatchi & Saatchi New York, where he garnered critical acclaim for clients such as P&G, Wendy’s, Mars Chocolate, Colgate, Chevrolet, and Major League Baseball.

A native of Lima, Peru, Daniel’s best work is with Tide, where his Super Bowl 2018 ad campaign, ‘It’s a Tide Ad’, generated so much interest that it was recognized by the industry’s top award shows including Cannes Lions, and more.