Danni Chang
Head of Design & Art Director, Zunhua Wenli East Street Shuyuan Art Studio
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Introduction
Chang Danni is a trailblazing scene design artist with over 15 years of experience in film, television, and commercial design. A top graduate of the Central Academy of Fine Arts, she has become a driving force in redefining visual storytelling through her innovative fusion of artistic aesthetics and technical precision.
As the founder of Shuyuan Art Studio and Hebei Changha Cultural Communication Co., Ltd., Chang has led high-profile projects for world-renowned brands including Chanel, Gucci, Mercedes-Benz, Apple, and Coca-Cola. Her award-winning works—such as Sparrow and Zhihu – Discover a Bigger World—have earned global acclaim, including honors from the Stockholm Independent Film Festival, Golden Lion Awards, and the Effie Awards Greater China.
An influential academic and consultant, she shares her expertise with institutions like the Central Academy of Fine Arts and Sichuan Normal University. Her published research explores topics such as sustainable scene design, digital-traditional integration, and modern Chinese aesthetics. Through her pioneering frameworks—including Eastern aesthetic deconstruction and sustainable scene ecology—Chang Danni continues to shape the future of design both in practice and theory.