Edgar Hernandez

Edgar Hernandez is the creative director of BARÚ Advertising with over 20 years of experience in advertising in Mexico, Canada and the United States.

Hernandez excels in concept development and creative direction across a broad spectrum of advertising and marketing mediums, encompassing traditional and digital channels. He oversees and guides creative professionals in areas like copywriting, design, and production, ensuring the delivery of original and effective content. His expertise spans various media formats, from Radio and TV scripts to Social Media and Digital marketing materials.

Hernandez's role involves translating and customizing general market concepts and scripts from English to Spanish. He oversees the conceptualization, development, and full production process of all his projects, ensuring end-to-end project management. He maintains close collaboration with various agency departments, working closely with the planning and production teams. He possesses leadership qualities and serves as a creative and innovative mentor.