Edward Cheung
Creative Director, Dentsu Creative
Social Media
Introduction
Edward Cheung is a quadrilingual creative who grew up in Hong Kong, spent a working holiday in Australia, advanced in the Japanese language (JLPT N1), and developed his career in Shanghai, China. With over ten years of experience in the advertising field, Edward has developed a strong portfolio of creative works for brands such as Shell, Oreo, Reebok, Unilever, Lancôme, Land Rover, and Perrier.
Edward joined Dentsu Creative, one of the largest and most innovative agency networks in the world in 2020. In this role, he served as a creative lead for brands like Sangokushi Strategic Version (Ali Games), Alibaba Group, American Express, Dicos, and, most importantly, Shell across various media platforms and channels.
More than a seasoned advertising creative at agencies, before joining Dentsu, Edward was a creative lead at Oliver, a UK in-house agency network. He gained himself a unique experience to work closely in the client’s team as an in-house creative solely for Reebok GC and APAC before transferring to the team for Unilever.