Eyup Doruk is a senior business management consultant at Bright Consultancy Inc., with over 30 years of experience spanning sales, marketing, logistics, and organizational development across the FMCG and B2B sectors. At Bright Future, Eyup leads companies in designing and implementing measurable, project-based solutions across key business areas, including production, sales, marketing, logistics and inventory management, budgeting, and organizational development. His expertise spans business strategy consulting, sales and marketing leadership, logistics and supply chain, organizational development, and project-based consulting. Going beyond traditional advisory work, Eyup serves as a hands-on partner who actively leads transformation initiatives and drives tangible, results-driven outcomes. Prior to this, he spent 15 years as Sales and Marketing Manager for Industrial Pastry Products at Pakmaya. Throughout his career, Eyup has managed large-scale operations, led cross-functional teams, and delivered sustainable growth initiatives that improved profitability, optimized processes, and strengthened long-term customer value. His professional experience includes leadership roles at Pakmaya, Coca-Cola, Frito-Lay, Philip Morris, and Peyman.