Felipe Andrade
Executive Creative Director & Content WT.AG / We Group / Influência , WT.AG
Social Media
Introduction
With over 20 years of creative leadership experience, Felipe specializes in brand strategy, content, technology, gaming, and integrated creative communications. He has held senior creative roles at Cheil LATAM, Grey, SunsetDDB, RAPP, and Proximity BBDO, leading multidisciplinary teams to deliver impactful campaigns and digital experiences for global brands.
As Chief Creative Officer at Cheil LATAM, he led Samsung's creative operations across Latin America, overseeing a team of more than 80 professionals while driving immersive experiences across emerging digital platforms. Throughout his career, he has collaborated with leading brands including Samsung, Havaianas, Itaú, Duolingo, BMW, Shell, Santander, Procter & Gamble, and Pepsi.
His work has been recognized with more than 40 national and international awards, and he has served as a juror for numerous global creative competitions. He brings to the MUSE Creative Awards extensive expertise in creative innovation, strategic thinking, and exceptional creative execution.