Florian Seidl
Design Manager, Lavazza
Social Media
Introduction
Florian Seidl, based in Turin, brings extensive experience to the role of creative design manager at Lavazza. He oversees Lavazza's corporate design, encompassing a wide array of products, from household coffee and espresso machines to professional office equipment and vending solutions, as well as tableware, accessories, and award-winning packaging. Prior to his role at Lavazza, he played a key role in expanding the Fiat 500 into a diverse range of models and contributing to numerous other projects now seen on the road. Seidl's expertise in the design field has been instrumental in positioning Lavazza as a notable presence in the realm of modern Italian Design. His creative acumen, honed through years of experience, has not only contributed to Lavazza's remarkable designs but also ensured that the brand's distinctive approach and aesthetic are seamlessly communicated and celebrated both within the borders of Italy and on a global stage.