Gabriela Freire

Gabriela Freire is an Ecuadorian Creative Director with a background in art direction and more than 11 years of experience developing ideas that connect brands, culture, and people through creativity.

Based in Ecuador, she brings a Latin American perspective to global creative conversations. Passionate about leadership and representation, she believes the strongest creativity is bold, culturally relevant, and capable of creating meaningful impact. Through her journey, she hopes to encourage more women and emerging creatives to trust their voices, take up space, and lead with empathy, curiosity, and purpose.