Gabi Pascua

Gabbi Pascua is the Executive Producer and Showrunner for ASOB Media, leading their debut independent documentary series set to release in 2026. Previously, she built a distinguished career as a makeup artist, serving high-profile entertainment clientele across Los Angeles, New York City, and internationally.

Her work in product development and brand content broadened her understanding of the beauty industry, leading her to launch her own brand before moving into developing and showrunning international documentary films. She holds 2 Creative Arts Emmys and 5 nominations within her first decade.

She has traveled internationally to collaborate with UNESCO cultural heritage sites, tourism boards, and leading beauty and wellness brands. She has also written for Vogue Philippines and MEGA Asia and her earlier work appeared in publications such as Vogue, V, Billboard, The Hollywood Reporter, and Variety, with features on major red carpets and across networks including CBS, Disney-ABC, NBC-Universal, HBO, FOX, and Netflix.