Gareth Leeding
Global Chief Strategy Officer, Livewire
Social Media
Introduction
Gareth Leeding holds the position of Global Chief Strategy Officer at the renowned company, Livewire.
In his capacity as Global Chief Strategy Officer at Livewire, Leeding has a pivotal role in propelling global brands into the expansive gaming arena, which boasts a staggering audience of more than 3 billion individuals. His role involves devising strategic initiatives that enable brands to effectively tap into this dynamic gaming ecosystem, fostering brand growth and engagement in a rapidly evolving digital landscape.
Furthermore, he is a well-recognized speaker in the industry on a global scale, having delivered keynote addresses at major events such as AdWeek, D&AD, Festival of Marketing, Social Media Week, and Mumbrella360. His distinctive "culture-first" approach to creativity has led to over 60 prestigious awards for pioneering campaigns spanning digital, social, gaming, and mixed reality, collaborating with renowned brands including Activision, adidas, Google, Guinness, Lego, Pepsi, Snapchat, Uber, and others.