Genda Lin

Genda Lin is a digital product designer and educator specializing in blending user insights, design strategy, brand culture, and emerging technologies to create meaningful and engaging digital experiences.

He previously served as Design Director at frog design in APAC, where he oversaw multidisciplinary teams and led groundbreaking innovation projects for Fortune 500 companies including Disney, Ford, LEGO, KFC, Michelin, L'Oréal, and Shiseido. In this role, he guided complex projects from strategy through execution, blending design thinking with emerging technologies to deliver impactful solutions across diverse industries.

He has taught innovation and design courses and served as a thesis mentor at renowned institutions such as the Royal College of Art, Rhode Island School of Design, and Tongji University, where he guided students in developing forward-thinking projects that bridge creativity, strategy, and emerging technologies.