Gonzalo Abad

Gonzalo Abad is an award-winning Group Creative Director with more than 10 years of experience creating and leading work for global and regional brands, including PepsiCo, adidas, Huawei, Volkswagen, Warner Bros., and Spotify.

His career spans integrated campaigns, content production, and creative innovation, with a strong focus on combining creativity, strategy, and measurable business impact. His work has been recognized by Cannes Lions, the Effie Awards, Círculo de Oro, WINA Festival, and Young Lions Mexico, and has featured global talent such as Lionel Messi, David Beckham, and Bad Bunny.

Passionate about ideas that influence culture and solve real business challenges, Gonzalo also explores how AI and emerging technologies can help creative teams work more effectively while raising creative standards. As a juror, he values ideas that are strategically sound, beautifully crafted, and capable of delivering meaningful impact.