Graham Kelly is the founder of Originate Pte Ltd, a culmination of his experience working with the world’s creative agencies. As the founder of a creative agency, Kelly embodies visionary leadership, client-focused collaboration, innovation cultivation, and strategic expansion, with a impact on both her agency's operations and the wider creative and business landscape. In regional roles, he amassed ample experience in virtual collaboration, overseeing extensive networks, and managing cross-border creative teams, serving as the Executive Creative Director at leading agencies, including Ogilvy, BBH, Saatchi & Saatchi, TBWA, and Isobar. Kelly takes the stage as a featured speaker at prominent advertising gatherings and advocates that creative professionals should incorporate data into their work where he has attained Google Certifications in Advanced Analytics, AdWords, and Mobile. His speaking engagements have predominantly focused on innovative approaches to enhance creativity in digital advertising, with a particular emphasis on mobile and social media platforms.