Greg Wixted
Co Professor in Entrepreneurship, University of North Carolina
Social Media
Introduction
Greg Wixted is a globally recognized food tech expert, acclaimed for his achievements in the FMCG and food entrepreneurship domains. He has a proven track record in brand and product innovation, venture architecture, and holds the position of co-professor in entrepreneurship at the University of California. Wixted more than 25 years of managerial and leadership expertise, he has served as a board director at two of the globe's foremost creative agencies. Trained as an advertising planner, he established Xpert in 2010, a creative innovation agency headquartered in London with three branch offices. Furthermore, he's launched four startup ventures, covering a technology start-up, an artisanal Ketchup brand, a boutique resort label, and a Crypto Insurance company in the United States. In 2018, he introduced Xpert Sports, a sports innovation enterprise in the Middle East. Given his numerous international awards, he serves as a mentor at the International School for Creative Art.