Hadeel Hmaidi

Hadeel Hmaidi is Integrated Marketing Lead at TikTok, bringing extensive experience across integrated campaigns, content marketing, brand strategy and social media within the Middle East and international markets.

Her career spans leadership roles across TikTok, Manara and Expo 2020 Dubai, as well as agency-side experience managing brands and integrated communications. Her expertise encompasses strategic marketing, content, digital platforms and audience engagement, with a strong understanding of how brands connect with contemporary audiences across rapidly evolving media environments. Hmaidi has also served as a professional juror in notable awards worldwide, contributing her industry perspective to the evaluation of creative and marketing excellence.