Han Min Lee

Han Min Lee is a User Experience Innovation Leader based in London, with over two decades of experience transforming product user experiences for global brands. He currently serves as Lead Product Designer at Entain, where he is a Design System and AI advocate — driving the strategy, evolution, and operational excellence of the design system while championing AI-driven design practices across one of the world's largest sports betting and gaming portfolios. His work scales craft, consistency, and accessibility across multiple products and teams.

Recognised as a UK Global Talent Visa holder, Han has built a career at the intersection of design excellence and business impact. As Senior Manager, Experience Design Lead at Dyson, he led teams to establish a robust design system that strengthened e-commerce platforms and aligned with commercial goals. At Midea, he shaped a global UED strategy that earned international recognition for award-winning work. At Samsung, he developed four generations of IoT experiences for the Samsung Bespoke Family Hub™, securing patents and global accolades.

Beyond his industry roles, Han is the founder of Handeodesign and an active design mentor, supporting the next generation of designers through platforms such as ADPList. He writes and speaks regularly on AI-driven design, design systems, and the evolving craft of product design at scale.

Specializing in AI-driven, customer-centric design, Han excels at aligning design with business objectives — consistently driving growth while shaping the future of user experience through innovative and strategic approaches.