Hannah Craig

Hannah Craig is a Creative and Art Director at LEGO, originally from Aotearoa New Zealand and now based in Denmark. With experience shaped across London, Berlin, and Copenhagen, her work spans global brand campaigns, visual storytelling, and culturally grounded creative direction.

Alongside her commercial practice, Hannah is the Co-Founder and Creative Director of Te Arawhata, a platform dedicated to supporting Māori creators and Indigenous voices. Her creative approach is rooted in craft, curiosity, and the belief that the strongest ideas create genuine human connection.

With experience across brand storytelling, cultural expression, and international creative work, Hannah brings thoughtful creative judgment and a human-centered perspective to the jury panel.