Haye Anderson

Haye Anderson is a brand and marketing leader with experience spanning gaming, entertainment, advertising, and consumer brands. Known for combining strategic thinking with imaginative storytelling, she develops culturally relevant brand narratives that create meaningful connections between products, communities, and audiences.

As Brand Director at Ubisoft, Anderson leads global brand and marketing strategy for the Anno franchise, overseeing positioning, go-to-market planning, campaign direction, community engagement, product innovation, and team leadership. Her previous experience includes creative leadership roles at BarkBox, Droga5, Laundry Service, and McCann, where she worked with major international brands across gaming, lifestyle, technology, and entertainment.

As a juror, Anderson brings experience from both creative leadership and hands-on campaign execution. Her perspective considers strategic clarity, originality, cultural relevance, audience impact, and the strength of the storytelling behind each submission.