Hytlon Heather

Hylton is Managing Director and Chief Product Officer at Ninety9cents (99c), one of South Africa’s largest independent advertising agencies, and Chief Production Officer and Co-founder of Humaine, a Cape Town-based production company combining local creative talent with AI-assisted workflows.

With nearly 20 years of experience across advertising, production, and post-production, he champions a human-led, technology-enabled approach that enhances creativity rather than replaces it. Each year, he provides strategic oversight across more than 1,000 commercials for markets in South Africa, Europe, and Australia.

His portfolio spans retail, FMCG, financial services, entertainment, food and beverage, fashion, and automotive, including long-standing campaigns for Checkers, Shoprite, Ackermans, and SPUR. He has also led celebrity-driven productions featuring Jamie Oliver, Gordon Ramsay, Dynamo, Cassper Nyovest, and Nataniel. His recent work includes the Checkers Jamie Oliver personalised campaign, reflecting his expertise in scalable production systems, AI integration, and multi-platform execution.