Idee Liu
Brand Consultant, JIVA DESIGN
Social Media
Introduction
Idee Liu is a globally recognized expert in cross-industry creative integration and a leading figure in cosmetics design, with over 25 years of experience spanning Europe, North America, and Asia. He is the founder of JIVA DESIGN, one of Asia’s most influential design studios, and the creator of the “Design Drives Brand Evolution” framework, which integrates product innovation, brand building, and channel upgrading to drive market success.
His Three-Dimensional Empowerment model has helped numerous companies transition from OEM to brand ownership, generating over RMB 10 billion in market value. Liu’s leadership spans sectors including consumer electronics, automotive, cultural creativity, and beauty & skincare. Recent successes include leading MAOGREPING Beauty’s brand transformation and international expansion.
Beyond his commercial impact, Liu mentors the next generation of design talent as a lecturer and industry advisor across leading institutions. His extensive portfolio includes collaborations with brands such as Sony, HP, Microsoft, Siemens, BAIC Foton, Eslite Bookstore, and the Palace Museum, exemplifying his ability to empower commercial value through strategic design thinking.