Igor Fernandes
Associate Creative Director, Mastercard
Social Media
Introduction
Igor is an Associate Creative Director at Mastercard, where he leads a 14-person creative team serving markets across Latin America from São Paulo and Bogotá. With nearly 20 years of industry experience, his career includes roles at Artplan, Globo, and Convert, as well as campaigns for Banco do Brasil, LATAM Pass, Porto Bank, and C6 Bank.
His current interests focus on the impact of AI-assisted production on creative craft—exploring both what emerging technologies can accelerate and what they may quietly diminish.