Illana Seleznev is the owner of Studio RDD, the inventor of the ‘Math of Design – Thinking Inside the Box’ methodology, and a well-known industrial designer.
Seleznev leads the creative direction and strategic vision in her award-winning design firm. With a focus on client collaboration, she guides a talented design team in delivering innovative solutions. Beyond creativity, she manages business aspects, ensuring efficient operations and adherence to budgets. She stays abreast of industry trends, fostering a dynamic work environment that prioritizes excellence. As both a visionary leader and hands-on contributor, she aims to create impactful designs that resonate with clients and users.
She specializes in crafting high-quality promotional smart gifts from a diverse range of materials, customized to meet individual budgets and needs. Renowned for excellence, the design firm creates premium promotional merchandise, ensuring a tailored approach to suit the distinct preferences and financial considerations of each client.