Ilana Seleznev

Ilana Seleznev is a multi award winning industrial designer, the owner of Studio RDD, and the creator of the "Math of Design - Thinking Inside the Box" methodology. Recognized globally for her expertise, she regularly serves as a jury member for international design competitions worldwide.
​Driven by a lifelong passion for automotive mechanics and motor racing - the very foundation of her design journey. she brings a high performance, precision focused approach to product development.
Rather than focusing on marketing trends, Seleznev specializes in hands-on, end-to-end industrial design. She partners with large organizations to guide complex products from the initial conceptual stage through engineering, all the way to the finished manufacturing line.
​As an active practitioner who balances creative vision with strict technical realities, she utilizes her 'Math of Design' methodology to transform constraints into innovative, mass-produced solutions. Her studio is defined by a clean, functional aesthetic and an uncompromising commitment to structural integrity, delivering highly engineered products without unnecessary elements.