Jacquie Mullany

Jacquie Mullany is a writer of words, lover of ideas, and self-described trainer of unicorns. With 22 years of industry experience—including more than seven years as an Executive Creative Director—her multidisciplinary background spans art direction, coding, copywriting, and integrated communications.

She has created work for brands including Standard Bank, Nando’s, Adidas, Centrum, Appletiser, and Lactalis, and has collaborated with global creative leaders through the FCB Global Creative Council. Jacquie also holds qualifications in Behavioural Economics and Applied Behavioural Sciences.

An experienced international juror and creative mentor, she believes powerful ideas combine art and science: authentic storytelling, thoughtful craft, a clear understanding of audience behaviour, and the ability to inspire meaningful action.