James Leal-Valias

James Leal-Valias is the group creative director of Critical Mass that provides a full-service digital capability for renowned brands.

With two decades of expertise in interactive design, advertising, and film, he currently serves as a group creative director, guiding extensive global design teams at iStock, Getty Images, and Critical Mass. Leal-Valias shapes and implements innovative strategies for integrated brand marketing and excels at balancing strategic vision with hands-on involvement, contributing significantly to the agency's success in the dynamic digital landscape. His areas of focus encompass integrated brand marketing strategies, interactive design, user experience design, online and traditional advertising, demand generation, as well as social and emerging media. Furthermore, his expertise encompasses navigating the landscape of social and emerging media, allowing him to integrate these channels effectively into the agency's creative endeavors.

He has presented at various conferences, including events such as nextMedia and the HOW Design Conference.