Janine Mariana Diaz

Janine Diaz is Regional Media Performance Lead for Asia Pacific at Volvo Cars, where she oversees media performance governance and effectiveness across multiple markets. She helps shape how media investments are planned, measured, and optimized to drive stronger business outcomes.

Her expertise spans media strategy, digital transformation, performance measurement, and marketing effectiveness. Janine has led the development of regional frameworks and decision-making tools that improve transparency, accountability, and consistency in media planning, while helping brands connect data, strategy, and results more effectively.