Javier Soler Castro

Javier Soler is Head of Art at TBWA Colombia, where he leads the visual and conceptual development of campaigns across local, LATAM, and global markets. In his role, he connects creative, strategy, production, and client teams to transform ideas into distinctive, culturally relevant, and well-crafted brand work.

With strong expertise in art direction, creative leadership, and brand storytelling, Javier has played a key role in shaping high-performing creative teams, developing talent, and raising the standard of craft within the agencies he has worked with. His approach combines strong visual thinking with strategic clarity, helping brands create work that resonates with audiences while supporting meaningful business and cultural impact.