Jeff Fryer

Jeff Fryer is a strategic marketing innovator with over 15 years of experience driving digital growth for global tech and software companies.

Fryer, as a strategic marketing innovator, is at the forefront of shaping cutting-edge marketing strategies. With a keen understanding of market trends and consumer behavior, he leverages creativity to develop innovative campaigns that drives meaningful engagement. Prior to his current position, he managed social media at the Interactive Advertising Bureau (IAB), a key player in setting digital advertising standards, collaborating closely with top-tier media companies and agencies worldwide.

He actively contributed to overseeing creative and impactful digital advertising campaigns, providing him with first-hand insights in interactive advertising and initiatives that pushed the boundaries of the digital advertising landscape. He invested a decade in music and entertainment marketing, an experience that also equipped him with the skills to craft compelling narratives tailored to the appropriate target audience.