Tan Khiang was one of the youngest and awarded creative directors in the 90s, then worked and led 4As creative agencies, including Leo Burnett, Saatchi & Saatchi, The Ball Partnership, Grey, Euro RSCG, Publicis and M&C Saatchi, to expand in Greater China in the 00s. At the peak of his 4As career, Tan set up Hong Kong's creative-to-production agency, Wowwowtank, and started to direct television commercials and create advertising concepts.
20 years later, Tan Khiang is one of the most famous creatives on real estate commercials in the Greater China region. The agency Wowwowtank has grown 22 times in revenue and 11 times in headcounts with satellite teams in Vietnam, the UK, Spain, Peru, Colombia, Shanghai, and Shenzhen. Tan is an active creative & film awards judge, including New York Festival, LIA, Spikes Asia, Kam Fan, and many more. He has also been a lecturer for the Master of Communications program at Chinese University and Masterclass in Art Direction at Hong Kong PolyU for over a decade.